Chunky yarn bags of happiness.

Pilo

Chunky yarn bags of happiness.

Pilo

(Services)

(Services)

Art Direction

Art Direction

,

,

Branding

Branding

,

,

Photography

Photography

(Industry)

(Industry)

Hong Kong E-Commerce

Hong Kong E-Commerce

(Year)

(Year)

2025

2025

(Information)

(Information)

Pilo believes that fashion should be both fun and functional. Their chunky knit bags and accessories are designed to add a pop of color and texture to any outfit, while also providing practical storage solutions for your everyday essentials.


Inspired by the joy that comes from bright and pastel colors, the visual identity infuses the same sense of happiness through chunky yarn elements and the comfort and warmth portrayed through the brand photography.

Pilo believes that fashion should be both fun and functional. Their chunky knit bags and accessories are designed to add a pop of color and texture to any outfit, while also providing practical storage solutions for your everyday essentials.


Inspired by the joy that comes from bright and pastel colors, the visual identity infuses the same sense of happiness through chunky yarn elements and the comfort and warmth portrayed through the brand photography.

More Projects

Let’s create Something Together

Let’s create Something Together

Let’s create Something Together