(about)
creative thinkers.
Masters of craft.
(information)
(information)
We are dedicated to quality and our clients’ stories, crafting impactful visual identities and experiences. Our commitment to those who trust us to share their stories ensures beautiful and compelling results.
We are dedicated to quality and our clients’ stories, crafting impactful visual identities and experiences. Our commitment to those who trust us to share their stories ensures beautiful and compelling results.
“One eye sees, the other feels”
There is the act of observing something as it is, and more importantly there is the part of how that makes you feel. We balance these two sides by always starting our projects through rigorous research to gain insights about the market and the brand, but also injecting storytelling that conceptually captures the fundamental essence of what we want to convey.
“One eye sees, the other feels”
There is the act of observing something as it is, and more importantly there is the part of how that makes you feel. We balance these two sides by always starting our projects through rigorous research to gain insights about the market and the brand, but also injecting storytelling that conceptually captures the fundamental essence of what we want to convey.
This is our artful approach of Facts and Fable created with a clear objective: to demonstrate the power of brand design.
Leveraging our distinctive combination of strategic acumen and creative design prowess, our approach is tailored to deliver new perspectives that ensure that your brand not only resonates with your audience but also drives tangible success.
This is our artful approach of Facts and Fable created with a clear objective: to demonstrate the power of brand design.
Leveraging our distinctive combination of strategic acumen and creative design prowess, our approach is tailored to deliver new perspectives that ensure that your brand not only resonates with your audience but also drives tangible success.
(Approach)
(Approach)
01
Research
We begin every project with rigorous research closely observing the market, your audience, and your brand. This process uncovers valuable insights and lays a strategic foundation, ensuring our decisions are informed and our direction is purposeful.
01
Research
We begin every project with rigorous research closely observing the market, your audience, and your brand. This process uncovers valuable insights and lays a strategic foundation, ensuring our decisions are informed and our direction is purposeful.
01
Research
We begin every project with rigorous research closely observing the market, your audience, and your brand. This process uncovers valuable insights and lays a strategic foundation, ensuring our decisions are informed and our direction is purposeful.
02
Experimentation
With clarity in place, we move into creative exploration. Here, we experiment boldly, developing concepts and storytelling that capture the fundamental essence of your brand. Through sketches, prototypes, and narrative development, we push boundaries to find unique, resonant ideas.
02
Experimentation
With clarity in place, we move into creative exploration. Here, we experiment boldly, developing concepts and storytelling that capture the fundamental essence of your brand. Through sketches, prototypes, and narrative development, we push boundaries to find unique, resonant ideas.
02
Experimentation
With clarity in place, we move into creative exploration. Here, we experiment boldly, developing concepts and storytelling that capture the fundamental essence of your brand. Through sketches, prototypes, and narrative development, we push boundaries to find unique, resonant ideas.
03
Refinement
Finally, we hone and polish our solutions with meticulous attention to detail. We refine design elements, align strategy with creative, and ensure every aspect is cohesive and impactful. Our goal is to deliver work that not only looks and feels right, but also drives real results for your brand.
03
Refinement
Finally, we hone and polish our solutions with meticulous attention to detail. We refine design elements, align strategy with creative, and ensure every aspect is cohesive and impactful. Our goal is to deliver work that not only looks and feels right, but also drives real results for your brand.
03
Refinement
Finally, we hone and polish our solutions with meticulous attention to detail. We refine design elements, align strategy with creative, and ensure every aspect is cohesive and impactful. Our goal is to deliver work that not only looks and feels right, but also drives real results for your brand.
(Values)
(Values)
(01)
Ideas First. Design Later.
We don’t just make beautiful things. Our work is anchored in business insights to achieve both relevance and resonance.
(01)
Ideas First. Design Later.
We don’t just make beautiful things. Our work is anchored in business insights to achieve both relevance and resonance.
(02)
We love the nerdy.
The nature of our work means getting nerdy in any industry. This involves listening, researching, understanding, conceptualising, and executing.
(02)
We love the nerdy.
The nature of our work means getting nerdy in any industry. This involves listening, researching, understanding, conceptualising, and executing.
(03)
We’re in this together.
We ask a lot of questions and work collaboratively to achieve work that is anchored in the business insights and the core of your values.
(03)
We’re in this together.
We ask a lot of questions and work collaboratively to achieve work that is anchored in the business insights and the core of your values.
(04)
An Open System
We enter a project with an open mind and open to discovery, exploration and journey to see where it takes us rather than having a singular design style.
(04)
An Open System
We enter a project with an open mind and open to discovery, exploration and journey to see where it takes us rather than having a singular design style.
(05)
Intent & Meaning.
We value timelessness over trends and substance over noise. We approach every brief with creative sensibility by being informed and considered.
(05)
Intent & Meaning.
We value timelessness over trends and substance over noise. We approach every brief with creative sensibility by being informed and considered.
(06)
Brands that Last.
Each project calls for its own approach and unique requirements. What we create is shaped by the brief, detail, audience, core message, and desired impact to create brands that last.
(06)
Brands that Last.
Each project calls for its own approach and unique requirements. What we create is shaped by the brief, detail, audience, core message, and desired impact to create brands that last.
(CAPABILITIES)
(CAPABILITIES)
Brand Strategy
Brand Strategy
RESEARCH & INSIGHTS
research & insights
BRAND ANALYSIS
BRAND ANALYSIS
NAMING
naming
BRAND POSITIONING
BRAND POSITIONING
TONE OF VOICE
tone of voice
BRAND MANIFESTO
BRAND MANIFESTO
TAGLINE CONSTRUCTION
tagline construction
Visual Identity
Visual Identity
LOGO DESIGN
logo design
COLLATERAL DESIGN
COLLATERAL DESIGN
VISUAL LANGUAGE
visual language
PACKAGING
PACKAGING
TYPOGRAPHY
typography
WEBSITE DESIGN
WEBSITE DESIGN
BRAND GUIDELINE
brand guideline
ILLUSTRATION
ILLUSTRATION
Campaign
Campaign
CAMPAIGN STRATEGY
campaign strategy
OOH & SOCIAL ADS
OOH & SOCIAL ADS
CREATIVE DEVELOPMENT
creative development
DISPLAY & BANNER ADS
DISPLAY & BANNER ADS
COPYWRITING
copywriting
ART DIRECTION
ART DIRECTION
Production
Production
EDIT, COLOR & FINISHING
EDIT, COLOR, FINISHING
PRINT MATERIALS
PRINT MATERIALS
STYLING
STYLING
PRODUCTION MANAGEMENT
PRODUCTION MANAGEMENT
PHOTOGRAPHY
PHOTOGRAPHY
VIDEOGRAPHY
VIDEOGRAPHY
WEBSITE DESIGN
(News)
Let’s Shape the Future Together
Let’s Shape the Future Together
Let’s Shape the Future Together