We express

brands through

purposeful design.

Based in Hong Kong.

Available Worldwide.

© 2025

We express

brands through

purposeful design.

Based in Hong Kong.

Available Worldwide.

© 2025

We express

brands through

purposeful design.

Based in Hong Kong.

Available Worldwide.

© 2025

(Studio)

Facts & Fable is a creative studio combining branding and strategy with design and storytelling to form enduring brands.

Featured Projects

(INDUSTRIES)

(CAPABILITIES)

0

Brand Strategy

RESEARCH & INSIGHTS

BRAND ANALYSIS


NAMING

BRAND POSITIONING


TONE OF VOICE

BRAND MANIFESTO


TAGLINE CONSTRUCTION


0

Visual Identity

LOGO DESIGN

COLLATERAL DESIGN


VISUAL LANGUAGE

PACKAGING


TYPOGRAPHY

WEBSITE DESIGN


BRAND GUIDELINE

ILLUSTRATION

0

Campaign

CAMPAIGN STRATEGY

OOH & SOCIAL ADS


CREATIVE DEVELOPMENT

DISPLAY & BANNER ADS


COPYWRITING

ART DIRECTION

0

Production

EDIT, COLOR & FINISHING

PRINT MATERIALS


STYLING

PRODUCTION MANAGEMENT


PHOTOGRAPHY

VIDEOGRAPHY


WEBSITE DESIGN


(Approach)

(01)

Research

Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.

(02)

Experimentation

With clarity in place, we explore bold possibilities. This is where ideas take form — from low-fidelity sketches to interactive prototypes. We test, iterate, and challenge assumptions to push creative boundaries while staying anchored in strategy. Our goal is to uncover user-centered solutions that feel as intuitive.

(03)

Implementation

Precision meets execution. We translate concepts into pixel-perfect realities with meticulous attention to detail. From final design systems to development handoff, we ensure every component is cohesive, scalable, and high-performance. Our process is collaborative and transparent, built to deliver work that stands the test of time.

(Approach)

(01)

Research

Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.

(02)

Experimentation

With clarity in place, we explore bold possibilities. This is where ideas take form — from low-fidelity sketches to interactive prototypes. We test, iterate, and challenge assumptions to push creative boundaries while staying anchored in strategy. Our goal is to uncover user-centered solutions that feel as intuitive.

(03)

Implementation

Precision meets execution. We translate concepts into pixel-perfect realities with meticulous attention to detail. From final design systems to development handoff, we ensure every component is cohesive, scalable, and high-performance. Our process is collaborative and transparent, built to deliver work that stands the test of time.

(Approach)

(01)

Research

Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.

(02)

Experimentation

We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.

(03)

Implementation

We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.

(Approach)

(01)

Research

Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.

(02)

Experimentation

We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.

(03)

Implementation

We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.

(CAPABILITIES)

Brand Strategy

RESEARCH & INSIGHTS

BRAND ANALYSIS


NAMING

BRAND POSITIONING


TONE OF VOICE

BRAND MANIFESTO


TAGLINE CONSTRUCTION


Visual

Identity

LOGO DESIGN

COLLATERAL DESIGN


VISUAL LANGUAGE

PACKAGING


TYPOGRAPHY

WEBSITE DESIGN


BRAND GUIDELINE

ILLUSTRATION

Campaign

CAMPAIGN STRATEGY

OOH & SOCIAL ADS


CREATIVE DEVELOPMENT

DISPLAY & BANNER ADS


COPYWRITING

ART DIRECTION

Production

EDIT, COLOR & FINISHING

PRINT MATERIALS


STYLING

PRODUCTION MANAGEMENT


PHOTOGRAPHY

VIDEOGRAPHY


WEBSITE DESIGN


Let’s create Something Together

Let’s create Something Together

Let’s create Something Together