We express
brands through
purposeful design.
Based in Hong Kong.
Available Worldwide.
© 2025
We express
brands through
purposeful design.
Based in Hong Kong.
Available Worldwide.
© 2025
We express
brands through
purposeful design.
Based in Hong Kong.
Available Worldwide.
© 2025
(Studio)
Facts & Fable is a creative studio combining branding and strategy with design and storytelling to form enduring brands.
Featured Projects
(INDUSTRIES)
(CAPABILITIES)
Brand Strategy
RESEARCH & INSIGHTS
BRAND ANALYSIS
NAMING
BRAND POSITIONING
TONE OF VOICE
BRAND MANIFESTO
TAGLINE CONSTRUCTION
Visual Identity
LOGO DESIGN
COLLATERAL DESIGN
VISUAL LANGUAGE
PACKAGING
TYPOGRAPHY
WEBSITE DESIGN
BRAND GUIDELINE
ILLUSTRATION
Campaign
CAMPAIGN STRATEGY
OOH & SOCIAL ADS
CREATIVE DEVELOPMENT
DISPLAY & BANNER ADS
COPYWRITING
ART DIRECTION
Production
EDIT, COLOR & FINISHING
PRINT MATERIALS
STYLING
PRODUCTION MANAGEMENT
PHOTOGRAPHY
VIDEOGRAPHY
WEBSITE DESIGN
(Approach)
(01)
Research
Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.
(02)
Experimentation
With clarity in place, we explore bold possibilities. This is where ideas take form — from low-fidelity sketches to interactive prototypes. We test, iterate, and challenge assumptions to push creative boundaries while staying anchored in strategy. Our goal is to uncover user-centered solutions that feel as intuitive.
(03)
Implementation
Precision meets execution. We translate concepts into pixel-perfect realities with meticulous attention to detail. From final design systems to development handoff, we ensure every component is cohesive, scalable, and high-performance. Our process is collaborative and transparent, built to deliver work that stands the test of time.
(Approach)
(01)
Research
Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.
(02)
Experimentation
With clarity in place, we explore bold possibilities. This is where ideas take form — from low-fidelity sketches to interactive prototypes. We test, iterate, and challenge assumptions to push creative boundaries while staying anchored in strategy. Our goal is to uncover user-centered solutions that feel as intuitive.
(03)
Implementation
Precision meets execution. We translate concepts into pixel-perfect realities with meticulous attention to detail. From final design systems to development handoff, we ensure every component is cohesive, scalable, and high-performance. Our process is collaborative and transparent, built to deliver work that stands the test of time.
(Approach)
(01)
Research
Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.
(02)
Experimentation
We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.
(03)
Implementation
We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.
(Approach)
(01)
Research
Every project begins with deep understanding. We immerse ourselves in your brand, your audience, and the market to uncover insights that shape strategic direction. Through thoughtful analysis, stakeholder conversations, and competitive audits, we set a foundation that ensures everything we create is meaningful and aligned with your goals.
(02)
Experimentation
We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.
(03)
Implementation
We believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, we combine research, intuition, and craft to build design systems that not only look good, but work beautifully.
(CAPABILITIES)
Brand Strategy
RESEARCH & INSIGHTS
BRAND ANALYSIS
NAMING
BRAND POSITIONING
TONE OF VOICE
BRAND MANIFESTO
TAGLINE CONSTRUCTION
Visual
Identity
LOGO DESIGN
COLLATERAL DESIGN
VISUAL LANGUAGE
PACKAGING
TYPOGRAPHY
WEBSITE DESIGN
BRAND GUIDELINE
ILLUSTRATION
Campaign
CAMPAIGN STRATEGY
OOH & SOCIAL ADS
CREATIVE DEVELOPMENT
DISPLAY & BANNER ADS
COPYWRITING
ART DIRECTION
Production
EDIT, COLOR & FINISHING
PRINT MATERIALS
STYLING
PRODUCTION MANAGEMENT
PHOTOGRAPHY
VIDEOGRAPHY
WEBSITE DESIGN
Let’s create Something Together

Let’s create Something Together

Let’s create Something Together
